FOUND SF

FOUND SF

Drive time

TRACY SWEENEY • founder & CEO • Tomorrow Cellars

Apr 01, 2026
∙ Paid

WORK • Wednesday Routine

TRACY SWEENEY • founder & CEO • Tomorrow Cellars
Neighborhood you live in: St. Helena

It’s Wednesday morning. What’s the scene at your workplace?
I spend a lot of my time driving around Napa and Lodi, visiting our production teams, fulfillment partners, and calling on retailers and restaurants to spread the word about our non-alcoho…

Keep reading with a 7-day free trial

Subscribe to FOUND SF to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 TKTK Media, Inc. · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture